Digital Sales Development: June 2014

Wednesday, June 25, 2014

What Is Content Marketing?

Content marketing is a relatively new strategy for many businesses, especially those who have yet to fully embrace social media. This form of marketing makes use of unique and insightful content that creates and draws in customer loyalty, thereby increasing opportunities for future business. More than that, this is also an effective tool to create trust between the business and the community. It can even be used to position company executives as thought leaders in their industry.