Digital Sales Development: 2015

Tuesday, November 3, 2015

Content Marketing Professionals in Houston, TX Defend You from Attacks

Online marketing is a useful tool, but the internet works both ways: people can also respond to your marketing efforts either positively or negatively. Thus, protecting your online reputation is essential. A company’s reputation is far more important in this age of ubiquitous access to information, as a bad name is easier to know about with the Internet. If you’re dealing with your company’s reputation, here are several points to consider. Positive Content First of all, content marketing professionals in Houston, TX like those working with Digital Sales Development can help a lot in maintaining your reputation. For example, when people are looking for reviews about your company or products, negative reviews (if any) can pop up on the search results.

Friday, May 29, 2015

Content Marketing is Different From Advertisting

Every day, we are bombarded by advertising. It's on billboards, television and the Internet, and so many businesses use them to claim their products and services are the best to the point that consumers have grown cynical towards advertising and have tuned it out. This is even easier today when consumers can escape distracting advertisements with the click of the mouse.

That's why content marketing is becoming more important to bringing consumers to a brand. Content marketing isn't advertising. Rather, it's quality content provided by a brand that does not overtly promote. A famous example is the Jello Cookbooks that the company began publishing over a century ago. These high quality books gave consumers recipe ideas and created trust in the Jello brand. Another classic example is the The Furrow magazine created by John Deere about agricultural issues. The idea is to make available content associated with a brand - however subtly - that consumers want to access. 

Monday, May 25, 2015

Content Marketing Professionals in Houston, TX: Social Media Hashtags

Nowadays, people are using hashtags like crazy on just about every post but when it first started, nobody knew that it would become one of the most effective marketing tactic on social media. Twitter first adopted this quirky little innovation as a feature after one user proposed its use and other social media platforms decided to follow suit. Using hashtags, skilled content marketing professionals in Houston, TX or anywhere else can create trending topics that can be found easier and filtered by their target market. Follow the Hottest Trends Social media is where the latest buzz is and if you don’t keep up, you’re brand is bound to suffer. You need to stay relevant and use hashtags that people are actually using. Find out what the trending topics are and use them in your content to reach more people.

Thursday, May 7, 2015

Avoid Ad Pitfalls with Content Marketing Professionals in Houston, TX

All it takes is a single marketing mistake to bring the down the reputation of your business—the one you’ve worked very hard to establish. Due to the ever-increasing competition in the market, some business owners rush their advertising campaigns without looking at the entire picture. In a world where inappropriate advertising can easily irk consumers and deflate profits, you need to be very cautious in branding your business. Examples of Marketing Disasters The advertising world saw several massive marketing fails from some of the world’s biggest companies and franchises in 2014. Apple shelled out a hefty $100 million to gift half-a-billion iTunes subscribers with U2’s Songs of Innocence recording—the band’s first in 5 years. Unfortunately, a lot of customers were not happy about receiving music without their permission and Apple had to quickly develop a button to remove the songs to placate the irate community.

Wednesday, April 29, 2015

Houston, TX Brand Reputation Marketing: Building a Brand Reputation

People might have seen or heard your name or had encountered your brand, whether it be on Google searches, social media, or word-of-mouth. They might have heard about the services you offer from colleagues or felt a buzz around your brand. These instances mean that you already have a reputation among prospective customers, yet they still can’t determine if they have a positive or negative feeling towards your brand. Now that you have the building blocks of a reputation, the next thing you’ll have to do is build a positive one with these tips from Houston, TX brand reputation marketing experts.

Monday, April 20, 2015

Content Marketing: Fresh, Hot, Now

Food trucks are hot right now, particularly in Houston, TX where around 900 food trucks operate. These mobile eateries offer fresh, hot, and tasty comfort food that is hard to resist at venues where customers are sure to find them. To make it big in this business, vendors need to maintain the kind of output quality that generates word-of-mouth advertising.
You can think of content marketing in pretty much the same terms. To reach your target customers and encourage them to spread the word about your business, you need to make sure your customers are able to find you on the Web (through what is known as search engine optimization or SEO) and like what they see the moment they land on your web page or click on your social media profile.
A good way to hook your target audience is to start conversations about trending topics within your industry. Whether in the form of a white paper, a richly detailed video blog entry with infographics, or a short but insightful post on social media, well-written thought pieces not only get you noticed by your target audience but also increase your credibility as a business. Count on experienced content marketing professionals to craft a suitable strategy that is guaranteed to drive traffic to your site reminiscent of hungry customers making a beeline to a sought-after food truck.

Thursday, March 19, 2015

Baja Hair Center Hires Content Marketing Professionals in Houston, TX

Digital Sales Development, an internet marketing team of reliable content marketing professionals in Houston, TX, has been retained by Baja Hair Center and Baja MediSpa for its services. Business consulting, online marketing, patient experience and reputation management of Baja Hair Center and Baja MediSpa are now exclusively managed by Digital Sales Development. Founded by Dr. Sara Lea Salas, Baja Hair Center is one of the most-well known and technologically advanced hair loss clinics in Mexico. The facility is also known as the only hair specialist clinic that offers both the FUT and FUE methods of hair transplant in Tijuana. Baja Hair Center has received the highest certification by the AAAASF for its center. Dr. Sara Lea Salas’ Baja MediSpa is also another quality institution where dermatological treatments and procedures are provided using the latest advancements in the field.

A Quick Guide to Improving Your Website’s Content

You may not know it, but content is the most important element of internet marketing. First, because internet users actively seek content. Second, content is primarily offered by search engines like Google. If your website’s content is bad, odds are it won’t rank or worse Google will de-list it altogether. So as a website owner, you should give content importance if you want high rankings for your website in SERPs.

The first step in making high-quality content for websites is to know what kind of information your target market needs and present it comprehensively. One popular way of doing that is through infographics. Instead of writing a long, boring article about a complicated subject, you can just create an infographic that simplifies the information you want to share.

Also consider the fact that not all your visitors are the same, which means they differ in desired types and presentation of information. For instance, consumers are quick to ignore long texts while business owners take time to read them. If you factor this in, you can use the right content for your website since you know the kind of target market you have.

Your content must not only be comprehensive, but catchy and relevant too. Visitors will like content that can benefit them. It also helps to provide content that stimulates interaction. This way your target market can engage in your business. For content that works best for your business, hire a professional internet marketing company.

Thursday, February 12, 2015

How to Make Your Content a Profit Magnet

The Internet has always been swarming with advice on how to create quality content, but many businesses still fail to benefit from this digital marketing tool’s full potential. Starters, forget the lengthy tips list and statistics for now. Here are two basics to keep in mind:

Wednesday, February 11, 2015

Content Marketing Professionals in Houston, TX Can Hone Your Game Plan

People who are familiar with Houston’s economy can see the rationale in better market positioning through content material. While much of the city is geared towards the aerospace , shipping and energy industries, other sectors such as tourism , medical and retail still hold ground, especially when top events are hosted in the area. Increased exposure and the potential for more customer transactions are quite possible if you give expert content marketing professionals in Houston, TX like Digital Sales Development a call. “What’s in it for Me?” The above question is always in the minds of customers who’ve been initially attracted by the sight of any product or service. The content that your team generates should be able to answer that without getting too salesy. Dholakiya said that people want something that adds value to their everyday lives; how does your product/service make it possible in ways they can relate to?

Wednesday, January 21, 2015

How Reviews Affect your Brand Reputation Marketing Efforts in Houston

Skilled content marketing professionals in Houston, TX alike would definitely agree with Kirsner’s words. In today’s world where almost every business transaction can be made online, reviews have become much more influential—sometimes even brutally frank. They’ve become so influential that about 85 percent of people read up to 10 of them before doing business online—a reduction from last year’s 92 percent, but still influential nonetheless. Diving deeper into the numbers, one could see fairly well what makes consumers think twice on committing to a business online. In a survey conducted by Bright Local, it has been revealed that a rating of 2/5 stars is already considered too low for a business to be deemed trustworthy. On the other hand, 92 percent of customers are more likely to use a local business if it has a 4-star rating.

Saturday, January 10, 2015

Content Marketing: Why Leave It to the Pros?

People are bombarded by content day-in, day-out so it can be hard to separate the wheat from the chaff. Professional content marketing can be consistently identified by how it manages to affect people; good content marketing makes people remember the product or brand, which is definitely something you want. Here are some of the reasons it’s better to have a content marketing agency do the heavy lifting for you: