Digital Sales Development: January 2015

Wednesday, January 21, 2015

How Reviews Affect your Brand Reputation Marketing Efforts in Houston

Skilled content marketing professionals in Houston, TX alike would definitely agree with Kirsner’s words. In today’s world where almost every business transaction can be made online, reviews have become much more influential—sometimes even brutally frank. They’ve become so influential that about 85 percent of people read up to 10 of them before doing business online—a reduction from last year’s 92 percent, but still influential nonetheless. Diving deeper into the numbers, one could see fairly well what makes consumers think twice on committing to a business online. In a survey conducted by Bright Local, it has been revealed that a rating of 2/5 stars is already considered too low for a business to be deemed trustworthy. On the other hand, 92 percent of customers are more likely to use a local business if it has a 4-star rating.

Saturday, January 10, 2015

Content Marketing: Why Leave It to the Pros?

People are bombarded by content day-in, day-out so it can be hard to separate the wheat from the chaff. Professional content marketing can be consistently identified by how it manages to affect people; good content marketing makes people remember the product or brand, which is definitely something you want. Here are some of the reasons it’s better to have a content marketing agency do the heavy lifting for you: