Digital Sales Development: April 2015

Wednesday, April 29, 2015

Houston, TX Brand Reputation Marketing: Building a Brand Reputation

People might have seen or heard your name or had encountered your brand, whether it be on Google searches, social media, or word-of-mouth. They might have heard about the services you offer from colleagues or felt a buzz around your brand. These instances mean that you already have a reputation among prospective customers, yet they still can’t determine if they have a positive or negative feeling towards your brand. Now that you have the building blocks of a reputation, the next thing you’ll have to do is build a positive one with these tips from Houston, TX brand reputation marketing experts.

Monday, April 20, 2015

Content Marketing: Fresh, Hot, Now

Food trucks are hot right now, particularly in Houston, TX where around 900 food trucks operate. These mobile eateries offer fresh, hot, and tasty comfort food that is hard to resist at venues where customers are sure to find them. To make it big in this business, vendors need to maintain the kind of output quality that generates word-of-mouth advertising.
You can think of content marketing in pretty much the same terms. To reach your target customers and encourage them to spread the word about your business, you need to make sure your customers are able to find you on the Web (through what is known as search engine optimization or SEO) and like what they see the moment they land on your web page or click on your social media profile.
A good way to hook your target audience is to start conversations about trending topics within your industry. Whether in the form of a white paper, a richly detailed video blog entry with infographics, or a short but insightful post on social media, well-written thought pieces not only get you noticed by your target audience but also increase your credibility as a business. Count on experienced content marketing professionals to craft a suitable strategy that is guaranteed to drive traffic to your site reminiscent of hungry customers making a beeline to a sought-after food truck.