Digital Sales Development: May 2015

Friday, May 29, 2015

Content Marketing is Different From Advertisting

Every day, we are bombarded by advertising. It's on billboards, television and the Internet, and so many businesses use them to claim their products and services are the best to the point that consumers have grown cynical towards advertising and have tuned it out. This is even easier today when consumers can escape distracting advertisements with the click of the mouse.

That's why content marketing is becoming more important to bringing consumers to a brand. Content marketing isn't advertising. Rather, it's quality content provided by a brand that does not overtly promote. A famous example is the Jello Cookbooks that the company began publishing over a century ago. These high quality books gave consumers recipe ideas and created trust in the Jello brand. Another classic example is the The Furrow magazine created by John Deere about agricultural issues. The idea is to make available content associated with a brand - however subtly - that consumers want to access. 

Monday, May 25, 2015

Content Marketing Professionals in Houston, TX: Social Media Hashtags

Nowadays, people are using hashtags like crazy on just about every post but when it first started, nobody knew that it would become one of the most effective marketing tactic on social media. Twitter first adopted this quirky little innovation as a feature after one user proposed its use and other social media platforms decided to follow suit. Using hashtags, skilled content marketing professionals in Houston, TX or anywhere else can create trending topics that can be found easier and filtered by their target market. Follow the Hottest Trends Social media is where the latest buzz is and if you don’t keep up, you’re brand is bound to suffer. You need to stay relevant and use hashtags that people are actually using. Find out what the trending topics are and use them in your content to reach more people.

Thursday, May 7, 2015

Avoid Ad Pitfalls with Content Marketing Professionals in Houston, TX

All it takes is a single marketing mistake to bring the down the reputation of your business—the one you’ve worked very hard to establish. Due to the ever-increasing competition in the market, some business owners rush their advertising campaigns without looking at the entire picture. In a world where inappropriate advertising can easily irk consumers and deflate profits, you need to be very cautious in branding your business. Examples of Marketing Disasters The advertising world saw several massive marketing fails from some of the world’s biggest companies and franchises in 2014. Apple shelled out a hefty $100 million to gift half-a-billion iTunes subscribers with U2’s Songs of Innocence recording—the band’s first in 5 years. Unfortunately, a lot of customers were not happy about receiving music without their permission and Apple had to quickly develop a button to remove the songs to placate the irate community.