Images are a great way to
add color to your content. However, you can't just Google an image
and add it to your blog post. A photo of Houston at night may look
lovely, but using it without asking for permission first may be
breaking not only professional ethics, but legal regulations as well.
To avoid this, it's important to learn about image licensing and its
types.
The first type is
rights-managed images, which include those in sources like Getty
Images. For a fee and limited time, depending on the composition, you
can use the images any way you want. Rights-managed images can only
be used for one declared purpose. Additional uses require payment for
licenses.
The second is royalty-free
images, which may be anything but free. Unlike rights-managed images,
royalty-free images can be purchased and used for multiple purposes.
The third is public domain
images, for which IP rights have either expired or been waived by the
owner. Images by the federal government are considered public domain.
Lastly, there are Creative
Commons (CC) images, which fall into any of six subcategories. The
creators or owners of CC images have given the rights to share or use
them, provided the intended use meets the requirements specified for
each subcategory.
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