It’s
pretty ironic how much content can influence consumers more than hard
selling material. According to the Content Marketing Institute, 80%
of visitors base major decisions on information obtained from blogs
and articles as opposed to traditional advertising. A good number of
these visitors also feel that they are able to make more sound
decisions using the same content.
Content
marketing is basically selling masquerading as content. Content
marketing professionals in Houston, TX do what they do best using
blogs, eBooks, podcasts, email newsletters, social media posts,
webinars– practically any method of digital information
dissemination. It’s cost effective and it touches many people
instantly.