Content Marketing Could Make you King of the World

It’s pretty ironic how much content can influence consumers more than hard selling material. According to the Content Marketing Institute, 80% of visitors base major decisions on information obtained from blogs and articles as opposed to traditional advertising. A good number of these visitors also feel that they are able to make more sound decisions using the same content.

Content marketing is basically selling masquerading as content. Content marketing professionals in Houston, TX do what they do best using blogs, eBooks, podcasts, email newsletters, social media posts, webinars– practically any method of digital information dissemination. It’s cost effective and it touches many people instantly.

Studies have shown that content marketing can provide thrice the number of leads compared to traditional marketing at more than half the cost. As a marketing tool, content is here to stay. It is neither a passing fancy nor a fad since it has been in use since day 1 of the digital age. The day people stop blogging and reading blogs is the day we return to the Stone Age.

How do brands take advantage of this marvel of marketing? By creating quality content! The better your content, the more effective your marketing will be. Professional content writers create content that will capture the attention of target audiences and rank high in search engine results. However, writers should first and foremost create content for people. Connecting with customers should be every content marketer’s goal to keep them coming back.